How do you feel about gambling?
©Matthew Kenwrick, Creative Commons (2011)
REPORT
16 Sep 2016
How do you feel about gambling?

Whether it’s betting on horses or buying a scratchy, gambling is big business. In fact, 68% of Brits gamble in some form. But with the industry’s tainted reputation threatening its future, what’s now driving people to place a wager? Canvas8 sat down with 20 men and women to find out why they gamble.

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.

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