How are people looking to silence the haters? What’s fuelling the rise of meme-worthy media? Why are people turning to games and podcasts for motivation? And how are off-season fans staying connected 24/7?
The TV industry has seen radical change over the past decade, but high costs for premium content have left free-to-air stations in trouble. Now, Australia’s Seven Network is offering a paid service in addition to its free coverage of the Olympics. Could freemium be the future of sports broadcasting?
Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?
Visit any gym and you’ll find a range of fitness tribes, from CrossFit fans to bodybuilders. Despite their differences, they have one common factor – a device through which to listen to tunes as they get fit. Now, wearable maker Pebble is promoting the power of music with its new Core device.
When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Visual albumLemonadedebuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?
Pokémon GO: the playground craze attracting all ages
case study·
20 Jul 2016
Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it aboutPokémon GOthat’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?
Since 2012, more than 2,500 sporting facilities have closed in Britain and with the nation now the fattest in Europe, Brits are running low on the fitspo. But just 17% of Brits say watching sporting events makes them more willing to play sports - how can inspiration turn into participation?
Genius Web Annotator: comment on the entire internet
case study·
19 Jul 2016
With the launch of its Web Annotator tool, Genius is now giving people the opportunity to comment on every webpage in existence. It boasts the potential to change the way we read the news on the internet, but could it also expose digital creators to anonymous trolls and bullies?
As professional critics lament their ebbing influence on consumers who increasingly rely on the opinions of online peers, the question is being raised of whether top-down reviewers matter anymore. Are crowdsourced reviews – a sort of ‘online word of mouth’ – the only currency that counts?