Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

In another example of how the music industry is changing, particularly when it comes to marketing, Usher has collaborated with streaming service Tidal to release a video for new single ‘Chains’. But it isn’t a regular music video; it’s interactive, and it comes with a powerful message.

Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.

With the arrival of Apple Music, continued growth of Spotify, and a vinyl revival, it’s clear that the music business is in a state of flux. So how will the way we find, play and share music change in the future? In the first of two reports we see how Spotify and vinyl are shaping the industry.

“You told me, when the sh*t gets bigger than the cat, get rid of the cat. I didn’t know what the f*ck you was talking about.” Well, quite. The rest of Jay Z and Beyoncé’s movie-style trailer for their new tour might not make much sense either, but it certainly makes an impact.