While we might be able to stream music through Spotify, borrow a Zipcar, and rent a designer handbag, the tech industry lags behind, locking consumers into expensive devices that’ll be obsolete in months. Can ByeBuy’s pay-as-you-go model for renting gadgets break the upgrade cycle?

One guy microwaves his phone instead of a burrito. Another accidentally drops it in a drink. So goes one of Virgin Mobile's 'Happy Accidents' adverts, which have been watched by millions since they first aired in 2013. It's no joke though. People really are secretly breaking their stuff. But why?

There’s a quiet revolution happening in the desktop OS market. It won’t be splashed across the pages of tech publications or spreads in glossy magazines, but the uptake of Windows 10 is as significant as any glitzy wearable tech device. So what’s got everyone upgrading to Windows 10?

Over four iPhones are bought every second. Sprint’s iPhone for Life plan lets Apple fans rent their favourite phone, and get an upgrade whenever a new model comes out. But what impact will it have on brand loyalty, and how does it reflect changing attitudes towards ownership?