Divorce used to be a dirty word, but with almost half of marriages now ending this way, attitudes are adjusting. Increasingly, people are looking for a ritual to mark the end of married life, and however they want to usher in their new singledom, Divorce Party Planner is on hand to help.

Trolls are near-omnipresent across social media platforms and forums, purposefully seeking to derail how people and brands communicate online. Yet while these interactions are usually seen as malicious, how can brands use trolling tactics to create a unique voice and win over the public?

Social media has enabled people to share content with a click, but why do certain videos and news stories spread across the web? Canvas8 spoke with Jonah Berger, author ofContagious: Why Things Catch On,to understand online virality and the ways our digital spaces affect the content we consume.

Advertisers are always seeking ways to catch the consumer eye, and they’re now moving beyond tailoring messages merely based on age and gender. Canvas8 spoke with Christopher Summers, assistant professor at the Darla Moore School of Business, to find out why behavioural targeting really sells.

Social media algorithms provide a welcome filter against online noise, but the fact that 69% of Americans were surprised by Donald Trump’s election reveals a major downside. EscapeYourBubble aims to break down echo chambers, confronting people with opposing political views.

Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

Once deemed an unreliable source of information, Wikipedia is now more trusted than some news organisations. Amid rising global uncertainty, the online, crowdsourced encyclopaedia is an example of how readily individuals will place confidence in content generated by other people.

As professional critics lament their ebbing influence on consumers who increasingly rely on the opinions of online peers, the question is being raised of whether top-down reviewers matter anymore. Are crowdsourced reviews – a sort of ‘online word of mouth’ – the only currency that counts?