Brandless sells basic household products, from soap to peanut butter to can openers, with every item at a flat rate of $3. By embracing minimalist packaging, Brandless has commandeered a high-end aesthetic while keeping its price point low.

Personalisation is being used for everything from direct mail to coffee cups to bolster a connection with customers. But new research suggests that, while personalisation is effective when done right, getting it wrong can have long-term negative implications for brands.

The 2016 elections in the US and UK may be making headlines, but democracy's messy embrace now stretches far beyond politics, with social media offering people a say on almost anything. How can brands make the most of the consumer vote without ending up with egg on their faces?

With roughly 60% of purchasing decisions made in-store, packaging plays a key role in the consumer journey. But as the options on shelves expands, how are brands adapting their packaging to stand out? And how can the design of a box, jar or wrapper enhance the experience of an item?