©TED Conference, Creative Commons (2017)
REPORT
How can people be persuaded to part with their data?28 Nov 2017
From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?
