The demand for local produce is at an all-time high, as consumers decide to ditch processed goods in favour of fresh, regional delicacies. Can Yorkshire Food Finder’s guided trails of culinary delights turn the region into a must-visit destination for taste trekkers all over the world?

With 60% of Gen Y travellers saying they’ve chosen to visit a destination because of Instagram, VisitScotland is refocusing its efforts with a digital emphasis to attract this cohort. How is its canny use of social media tapping into a younger generation’s desire for immersive, unique experiences?

Travellers are turning away from tourist traps and opting to find more authentic experiences in local cultures, with the wealth of information posted by social media users on holiday serving as an invaluable resource. How can countries and companies use these channels to their advantage?

As more people want to immerse themsleves in local culture when on vacation, tourists want where they stay to be part of the experience, too. According to Airbnb, there's a growing interest in alternative accommodation – think lodges in the middle of a forest, traditional yurts and Japanese ryokans.