Why technology alone can’t change human behaviour
©Strelka Institute for Media, Architecture and Design, Creative Commons (2017)
REPORT
7 Mar 2018
Why technology alone can’t change human behaviour

Richard Shotton, author of The Choice Factory, argues that tech alone isn’t changing people’s core behaviours. Canvas8 speaks to Shotton about the behavioural biases that can be applied to help brands better understand consumers and shape behaviour.

Richard Shotton

Richard Shotton is an author, consultant, conference speaker, and trainer who specialises in behavioural science and marketing. He began his career 21 years ago before setting up his own company, Astroten, which works with clients including Google, Facebook, the AA, BrewDog, and Fever-Tree. Richard is the author of The Choice Factory, which explains how behavioural science can solve business challenges. The Choice Factory was a #1 Amazon bestseller and is available in 12 languages. In 2021 Richard became an honorary lifetime fellow of the Institute of Practitioners in Advertising and an associate of the Moller Institute, Churchill College, Cambridge University.

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Maud Carette
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