People enjoy using their mobiles to stream films and play games on the go, but in trying to avoid additional costs, Britons end up paying for much more data than they actually use. Brands are offering binge-friendly plans to help people loosen up about their data habits.

With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

It's a widely held belief, stereotype, and even a joke among younger generations that over-50s aren’t great with technology. However, they may be savvier than people believe – in the UK, almost all members of this cohort own a mobile phone, while almost half have a recent model.

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?