Why are beauty brands giving customers more of a say in product development? How are skin and oral care regimes becoming more luxurious? What efforts are men making to avoid signs of ageing? And why are people’s identities often wrapped up in their hair?

‘Green beauty’ is taking on new meaning as a flock of skin care brands begin to experiment with cannabis. Herb Essentials’ moisturizers and lotions draw on the oil-regulating properties of the plant, but will the persistent stigmatization of cannabis and slow-moving legislation stand in its way?

Originating in Korea, dry sheet masks have steadily grown into a global skin care phenomenon, with the market set to reach $336.7 million by 2024. Luxury beauty brand Charlotte Tilbury is looking to pick up on the hype, but what’s got women reaching for dry sheet masks instead of regular ones?

Good Science Beauty has developed scientifically-backed cosmetics packaged up with a clinical look. Skin care is becoming an increasingly exacting aspect of self-care, with people putting their trust in science-backed solutions for everything from anti-aging to reducing acne.