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Why Gen Z men are redefining hair care as wellness

  • report·
  • 18 Dec 2024

Gen Z men are transforming hair care, swapping traditional gels for products that prioritize health, hydration, and natural texture. Fueled by wellness trends and sustainability values, they demand clean, ethical formulations and embrace individuality. How will brands meet this self-care revolution?

How wearable patches are revolutionizing self-care

  • report·
  • 16 Dec 2024

Transdermal patches represent a new frontier in self-care as a novel way to target beauty concerns and highlight – rather than conceal – what the body goes through. Addressing acne and wrinkles and supplying vitamins, these patches highlight a growing desire for stylishly designed, shareable wellness.

Why messy aesthetics signal rebellion against perfection

  • report·
  • 4 Dec 2024

Nostalgia, global permacrisis, and a rejection of perfection have led to a sea change and the revival of messier, more chaotic cultural aesthetics. How can brands engage with this ever-shifting trend landscape while maintaining the integrity of their identity and customer loyalty?

How are Americans rethinking their beauty routines?

  • report·
  • 29 Nov 2024

Americans are increasingly embracing beauty routines as essential for wellbeing and confidence. But what shapes their choices when selecting skincare and make-up products, especially under financial constraints? Canvas8 spoke to six people across the country to find out.

How are Britons rethinking their beauty routines?

  • report·
  • 29 Nov 2024

Britons are increasingly streamlining their beauty routines to cope with busy schedules and tightening purse strings. But what determines their choices when looking for effective and convenient products, especially amid economic pressures? Canvas8 spoke to ten UK residents to find out.

How beauty is tapping into Gen Z's shifting sports attitudes

  • report·
  • 28 Nov 2024

In an era in which Gen Z and Y value authenticity, athletes transformed the 2024 Olympics into a canvas for personalisation – and beauty and fashion brands were on hand to collaborate. But how exactly did athletes become our new cultural vanguards?

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