What a steal! The science of social selling
REPORT
15 Nov 2018
What a steal! The science of social selling

P2P resale platforms such as Depop have boomed in recent years, but do brands have anything to fear from these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.

Dr. Catherine Armstrong Soule

Dr. Catherine Armstrong Soule is an assistant professor of marketing at the College of Business and Economics at Western Washington University. Her research on branding and brand communities focuses on the links between consumer perceptions and behaviour.