Hot or not? The science of having an opinion
REPORT
31 May 2019
Hot or not? The science of having an opinion

From judging a reality star’s outfit to deriding your friend’s choice of an Android or iPhone, people constantly weigh in on topics that have no real impact on their lives. Canvas8 spoke to Michel Tuan Pham, Kravis Professor at Columbia University, to learn why we love to express our opinions.

Michel Tuan Pham

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University. His research focuses on the role of feelings, emotions, and motivation in consumers' and managers' judgments and decisions.