With digital devices and online platforms generating masses of user data every second, it’s easy to rely on numbers to make decisions – but what are the risks? Canvas8 spoke to Dr. Tricia Wang, a tech ethnographer and Nudgestock speaker, to find out why big data needs thick data to make sense.
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Tricia Wang is a tech ethnographer obsessed with designing equity into systems. Part data geek, part designer, and part community organiser, her belief that technology must serve humanity is the thread across her work from the public to the private sector. She is the co-founder of Sudden Compass, a consulting firm working with Fortune 500 companies and tech start-ups from Spotify to P&G and Google. She co-founded and is executive director of Crypto Research and Design Lab (CRADL), leading protocols and players to examine the implications of Web3 for citizens and consumers, and design solutions accordingly.
Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.
