Have inclusive body shapes gone mainstream in fashion?

©Universal Standard (2019)

REPORT

23 Sep 2019

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

Sectors
Fashion and StyleShoppingApparel and department stores

Simone Charles

Simone Charles is a London-based Instagram influencer and winner of Models1's first plus-size modelling competition, #MakeMeACurveModel. She is also the founder and author of the blog The Curve Board, which showcases diversity in fashion.

Carolyn Rush

Carolyn Rush is the managing partner at Worn. The New York creative agency, which specialises in helping women create bold brands, has worked with the likes of Walmart and P&G, and been featured in the New Yorker and the New York Times.

Rivkah Brown

Rivkah Brown is a print and audio journalist who has written for The Financial Times, New Statesman and London Review of Books, and produced podcasts for UnHerd. She tweets @RivkahBrown.

Universal Standard: shifting plus-size from niche to norm

case study·
27 Mar 2019

The fashion world is acclimating to a ‘new normal’ as people push for greater inclusivity through the body positivity movement. Universal Standard is embracing these ideals by offering high-end basics in sizes 00-40, ensuring that women of all shapes can get clothes that look and feel just right.

Manual breaks taboo with male body positivity

Lonely: showing real bodies to reject perfectionism

11 Honoré: Size-inclusive luxe fashion

Universal Standard: shifting plus-size from niche to norm