Whether it’s asking a mate to pay back cash they borrowed a month ago or divulging the size of one’s pay cheque, many people hate talking about money. Canvas8 spoke to eight Britons to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.