Fans of movie franchises know to be vigilant online around a new release to avoid spoilers. But is getting advance info such a bad thing? Canvas8 spoke to Dr. Benjamin Johnson, an assistant professor of advertising at the University of Florida, to understand what effect spoilers have on film enjoyment.
Dr. Benjamin K Johnson is an assistant professor of advertising at the University of Florida. His research focuses on how people share persuasive messages and psychological processes like impression management, social comparison, and self-regulation.