While Netflix has long reigned supreme among OTT television providers, Disney+ is entering the ‘streaming wars’ with a vast catalog of content. As viewing habits change and choice fatigue persists, can Disney tap a captive audience? And will it be able to usurp Netflix’s top spot?

From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

On the train, in the bath, even on the loo – streaming services let people consume TV whenever, wherever. But are we engaged as we race through a series in two or three sittings? Canvas8 spoke to Dr. Sarah E. Erickson to understand how binge-watching is changing our relationship with media.

Will Disney+ steal Netflix’s throne? How do water-cooler moments impact platform choices? Are podcasts a threat to radio? And will shorter content reshape streaming habits? In this part of the 2020 Expert Outlook, we speak to four experts about how people are being informed and entertained.