There have been countless headlines about the dangers of smartphone addiction, but what benefits could these devices have on our mental state? Canvas8 spoke to Dr. Shiri Melumad, a marketing professor at the Wharton School, about how our phones can provide comfort in times of stress.
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Dr. Shiri Melumad is an assistant professor of marketing at the Wharton School of the University of Pennsylvania. Her research interests include mobile consumer behaviour and digital and social media marketing. Her most recent research focuses on the distinct psychological implications of smartphone use.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.
