How is society failing to meet Gen Z’s expectations? What’s driving people to fall back in love with domestic travel? And how are parents coping with the pressure to be perfect? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Britons in 2020.
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Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
