Why is conservatism on the rise nationwide? Who are people looking to in the fight against fake news? And what do older internet users expect from digital banking? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Brazilians in 2020.
- Sector
- Locations BrazilLatin America
Veronica Ferrari is a writer, consultant, and cultural insights analyst who has worked with major brands and agencies worldwide identifying trends using social media intelligence. She is one of the Top 25 Pioneers in Social Intelligence according to the SIL Insider 50 2023 list. She is currently head of insight at InsightX, a leading intelligence and reputation risk agency with clients in business, sport, and culture. Veronica also writes about publishing, social media, Brazil, and tech for a variety of media outlets. After leaving Italy eight years ago, she has lived and worked in London, Rio de Janeiro, and now France.
