What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.
Leslie Mac is an organiser, strategist, and communications expert. She currently serves as the communications director for The Frontline. A seasoned digital strategist and social media advisor, she helps her clients, via LM Consulting, create diverse, imaginative campaigns and branding that focus on inclusivity and justice-minded content. Her clients have included Google, UltraViolet, Articulate, UMass Amherst, Amazon, Meadville Lombard Theological School, Stardust Fund, and The Advancement Project.
Bisila Bokoko is an internationally acclaimed businesswoman. For seven years, she held the position of executive director of the Spain-US Chamber of Commerce in New York. She then launched BBES, her consulting firm, in 2012.
Between 1999 and 2014, Bel Jacobs was Style Editor for Metro. The fall of Rana Plaza in 2013 forced a re-assessment; today, she is a writer, speaker and activist with a focus on animal rights, climate justice, alternative systems in fashion and the need to transform culture in answer to the climate emergency. She is co-founder of Fashion Act Now, a campaign group with a focus on de-growth; co-founder of Islington Climate Centre, a community centre aiming to inform, engage and connect communities to the realities of and solutions to the climate emergency; founder of The Empathy Project, which aims to reframe human and animal relationships for the benefit of all.
India Doyle is editorial director at Canvas8, helping brands to understand culture and their place in it. She leads a global editorial team to deliver strategic, actionable insights that keep Canvas8 members in tune with their audience. With over 10 years of experience as a culture and fashion journalist, India has contributed to the likes of SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.