How can stores lure customers post-pandemic? What’s the future of pop-ups? And how is a sense of community driving shopping journeys? In this part of the 2021 Expert Outlook, we speak to three experts about people’s varied paths to purchase and the ways they connect to retailers.
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Dr. Barbara Kahn is an internationally recognized scholar on brand loyalty, retail assortment, and patient decision-making. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices.
Melissa Gonzalez is the CEO of the Lion’esque Group, a firm of experiential retail strategists. She is also the author of The Pop Up Paradigm, which discusses the relationship between brands and consumers in a digital world.
Steve Dool is the head of brand partnerships at Depop. Prior to joining Depop, he was a brand consultant who specialised in working with fashion and luxury brands.
Louis Tozer is a senior behavioural analyst on the social sciences team at Canvas8. Trained as a social historian, he has a background in qualitative research, and after an early career spent at the Institute of Philosophy and Social Theory in Belgrade, he made the crossover into cultural insights. Outside of Canvas8, he can be found down the swimming pool, fixing his bike, or complaining to his friends.
