By and large, German shoppers like to use cash and they like to go in-store – two habits that have been difficult to maintain during the COVID-19 pandemic. Will the lockdown-led shift to online shopping endure in the ‘new normal’ or are people eager to head back to the high street?
Marcel Hollerbach is the chief marketing officer at ProductsUp, a Berlin-based software company that helps retailers optimise their e-commerce channels.
jeerd Brenninkmeijer is the executive vice president of EMEA at Bloomreach, an e-commerce software provider that allows retailers to personalise their digital experiences.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
