With countries laying out plans to gradually end pandemic restrictions, party-goers around the world are eagerly anticipating a return to the club and festival scene. But what are event organisers doing to ensure that attendees remain safe? And could virtual events remain a long-term fixture?

Dedicated UK festival-goers are confident about returning to live events in summer 2021, although they expect commitments to better hygiene and fairer refund policies. While many people are eager to let loose after lockdowns, they remain cautious about the safety of big events.

With nightlife venues across the world shuttered due to COVID-19, partygoers embraced digital hedonism by skipping queues for virtual club nights and attending marathon DJ sets. How have online raves helped reimagine out-of-home experiences? And how can brands keep the party going?

After a year of hardship and solitude, Britons are itching for unique, communal music events. Subway has teamed up with Kurupt FM, the fictional radio station from the sitcomPeople Just Do Nothing, to serve up tracks and irreverent humour as well as its signature sandwiches.