The COVID-19 pandemic has affected the luxury sector across the globe, changing the ways that HNWIs splash their cash. How have wealthy individuals in Ireland reacted to travel restrictions and lockdown orders? And how can high-end brands turn a sudden shift in values into long-term loyalty?

Rolls-Royce is eyeing the ‘post-opulent’ generation with the new Ghost model, launched to coincide with its modern rebrand. With a consumer base that’s getting younger and younger, the heritage automotive brand is using the promise of high-quality luxury to court HWNI shoppers.

The fashion industry has a long history of reinforcing a limited, Western, and overwhelmingly White vision of what constitutes attractive and appropriate clothing and styles. Canvas8 spoke to Kimberly Jenkins to find out how brands can help to shape a more inclusive fashion landscape.

The BLM protests again highlighted fashion's failure on diversity. With people demanding acknowledgement, accountability and action from brands, staying silent is no longer an option. A-COLD-WALL*’s BLM initiative shows how luxury fashion can go hand in hand with activism.

With Gen Zers looking to stay connected to streetwear culture at home, there are new opportunities for brands to create surprise and exclusivity. HEAT is a luxury mystery box that sells curated streetwear drops to those who want access to cult brands and the thrill of discovery.

Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.

The pandemic has dramatically accelerated the shift to remote work and the majority of employees are happy to abandon the office. With a country estate, loneliness-beating coworking community, best-in-class amenities, and a packed events calendar, Birch could spell the future of bleisure.

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?