The COVID-19 pandemic has had an uneven impact on Britons’ livelihoods, with women in the North of England among the hardest hit. As brands plot their paths out of the crisis, how can they acknowledge the challenges these women have faced and help them build a more equitable future?

As e-commerce giants continue to cannibalise the UK high street, the backlash against faceless retailers is accelerating, leading some shoppers to turn to smaller, local businesses – both online and off. How are these independent firms fostering long-term loyalty across channels?

As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

As a centuries-old symbol that has been used widely across politics and pop culture, the Union Jack has a complex history, sparking feelings of pride, guilt, and everything in between. With COVID-19 and Brexit shaking up national identity, what is the future for the ‘Cool Britannia’ brand?