Why are Britons backing reliable tech?
REPORT
14 Jan 2022
Why are Britons backing reliable tech?

With tech a deeply integrated part of life, people are regularly having to upgrade. But are up-to-date gadgets regarded as wholly beneficial or do they just create new problems? Canvas8 polled 1,100 Britons and spoke to 11 people to understand why people are valuing reliable, simpler tech.

Christina Møller

Christina Møller is a senior behavioural analyst at Canvas8. With an MSc in social and cultural psychology, she is interested in how different cultural contexts shape people’s ways of thinking. She speaks Danish and French. Outside of work, you can usually find her strolling around London taking pictures or drinking wine with friends.