In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

How is gaming enhancing the way people live, play, and engage in society? How are underserved communities adopting DIY attitudes to content creation? What’s driving people’s hunger for food content? Why are people getting sentimental about entertainment and seeking mindful media?

Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?

Dystopian megahitSquid Gamepresents a survival-of-the-fittest narrative and ties in economic insecurity and inequality. With people interested in non-English language titles and learning about different cultures, brands would do well to preserve the authenticity of their content.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.