Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?

The pandemic has encouraged Boomers and Older Adults to embrace tech devices as a solution to loneliness and empowers them when help from others is scarce. These silver surfers are the ones to watch in the 2022 global consumer market, inviting tech brands to tailor their offerings accordingly.

The pandemic pushed us further online. But beneath the obvious implications, like more online shopping, an unexpected nugget was the spike in Boomer YouTubers. Across the board, tech-mediated creativity is on the rise, and people want platforms to help them keep the ball rolling.