Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.
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Evan Weingarten is an assistant professor at the WP Carey School of Business at Arizona State University. He graduated with a PhD in marketing and psychology from the Wharton School of Business and majored in economics and psychology at the University of Chicago. Prior to his current position, he was a postdoctoral scholar at the Rady School of Management at the University of California, San Diego.
John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.
