How are fans pushing for more modern values and representation in sports? Who are the people planning their dream holiday now that restrictions have ended? Why have definitions of adventure and hedonism been shifting? And how are eco and ethical concerns reshaping tourism?
Dr. Jonathon Day is an associate professor at J.W.Marriott Jr. School of Hospitality and Tourism Management. He has over 20 years of experience in destination management, sustainable tourism, and destination marketing.