Since the fall of the Iron Curtain just over 30 years ago, Poland has been on a path of transition from a socialist-led society to a capitalist model. Amid the transition, how has the consumer demand for luxury goods grown in a society unfamiliar with the luxury goods market?
- Sector
- Locations PolandEurope
Dominika Trawka is the founder and CEO of Luxury Consulting Online, a global online consulting site for luxury brands. Alongside her role as a luxury consultant, Trawka is a strategy and marketing expert and has practical marketing experience in one of the biggest cosmetic companies in the world, where she works on strategies, new product launches, marketing campaigns, brand building, and development
Dr. Michał Cebula is part of the department of consumer behaviour at the University of Wrocław, a public research university located in western Poland. His research interests include the sociology of consumption, taste and lifestyles, economic sociology, and social structure and stratification.
Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.
