Gen Z and Y shoppers – who tend to prioritize personal style, sustainability, and inclusivity over traditional status markers – aren’t following in the footsteps of traditional jewelry buyers. How are new brands appealing to these cohorts’ sensibilities, and how can legacy brands adapt accordingly?
Dante Lusson is an MA fashion studies student at Ryerson University in Toronto and an editorial assistant at Blank Magazine.
Jessica Richards is a trend forecaster based in New York and the founder of JMR Trend + Creative.
Josh Greenblatt is a writer and brand strategist based in Toronto. He is the former editor-in-chief of SHARP, a Canadian men’s magazine, and has bylines in Vogue, GQ, Dazed, Gawker, and more. He received his master’s degree in management of innovation from Goldsmiths, University of London, specializing in behavioural economics and marketing. Josh’s coursework involved real briefs from Flamingo and the UK government, and his thesis focused on the cultural resonance of the slow fashion movement among Gen Yers. After graduate school he worked in brand strategy and innovation agencies in London.
