Is small footprint living the antidote to inflation?
REPORT
14 Jul 2022
Is small footprint living the antidote to inflation?

With mass urbanisation and inflation – worsened by the invasion of Ukraine – putting upward pressure on living costs and rent, innovation can make small footprint city living more affordable and attractive. What can disruptor brands do to move with these forward-thinking notions?

Colin Chee

Feeling regretful about his purchase of a badly designed shoe box studio, the size of 3 and a half car park spaces, filmmaker Colin Chee decided to leverage his situation by documenting well-designed small spaces into a YouTube series in hopes of gaining free advice from professional designers, which eventually evolved into Never Too Small, a dynamic media company showcasing innovative small-scale architectural and interior design projects, offering insights and inspiration for compact living spaces and sustainable design

Never Too Small’s content has been featured in The Wall Street Journal, The New York Times, The Guardian, and ELLE Decor, while Colin, Never Too Small’s creator and creative director, has been invited to speak at events around the world. He and his core team are based in Melbourne, Australia, but are supported by a talented and highly valued team of international collaborators. Together, they share a vision for a more sustainable, inclusive and resilient future for our cities where small-footprint design and thinking play a central role.

Catia Squarcia

Catia Squarcia is programme manager of the London-based an innovative environmental education charity EcoACTIVE, and delivers projects and workshops on sustainability in schools and businesses.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.