Despite the widespread adoption of eco-minded attitudes and behaviours, recycling is losing its virtuous appeal in Britain. As people struggle to comprehend how they can make an impact against the tide of plastic waste, how can brands turn recycling and reducing waste into simple everyday habits?
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Will Boex is the co-founder of Flexi-Hex, a patented paper packaging sleeve first created for the board sports industry. Since the early days of being supported by individuals and organisations championing the plastic-free movement, Flexi-Hex now develops sustainable packaging solutions across a wide range of commercial and industrial sectors.
Livvy Drake is a behaviour change consultant. She has a wealth of experience delivering waste and behaviour change campaigns at events and for non-profit plastics campaigning organisation City to Sea.
Ally Elphick is a Bristol-based Copywriter and Brand Strategy Consultant, who supports brands seeking to forge a more sustainable future for people and planet, together. When she's not reporting on emerging trends or exploring how her clients can better communicate their purpose, she's tending to her veg plot or making a dash to the coast for weekends spent surfing from the comfort of her campervan.
