What are the new rules for dating in a recession?
REPORT
13 Feb 2023
What are the new rules for dating in a recession?

Things are changing in the dating scene as app use is down, lower-cost dates are in, and many are not pursuing relationships at all, despite an uptick in loneliness among Gen Zers and Yers. How can dating brands adapt to these changes and what is the future of dating through a recession?

Matthew McNeill Love

Matthew McNeill Love is the co-founder of Thursday, the app which is redefining digital dating.

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.