Dr. Jolanda Jetten is a Dutch social psychologist and a professor at the University of Queensland. She won the Spearman Medal in 2004 and was inducted into the Academy of the Social Sciences in Australia in 2015. Her research focuses on group identity, intergroup relations, and the psychology of social change. She has written about the role of group identification in motivating defensive responses to perceived threats and how defending one's group can be a source of meaning and self-esteem.

Lindsay Zaltman is the CEO and managing director of Olson Zaltman. He previously had a successful career as an account planner at both large and boutique advertising agencies. Lindsay is the co-author (with Gerald Zaltman) of the book Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers and has been published in the Harvard Business Review and the Handbook of Marketing Research. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold.

Ozge Sargin is a cultural strategist and writer based in LA. She loves to demystify the ways in which meaning flows within culture for brands and is an advisory board member for PEN International, promoting literature and defending freedom of speech.