As Big Tech strives to humanise chatbots, some interactions have raised concerns that AI isn’t as emotionally responsive as people need it to be. Canvas8 spoke to marketing professor Shintaro Okazaki to find out how empathy can be better leveraged in digital customer experiences.
- Sectors
Dr. Shintaro Okazaki is the chair in marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing over his career and has more than 20 years of industry experience, including a managerial position at a multinational corporation in Tokyo.
Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.
