Jessica Southard has been in consumer and market insights for the past 15 years, formerly at P&G for six years. Now, she is the senior insights leader at Mars, leading the company’s strategic foresight and managing its innovation programmes globally.

Jane Peyton is the founder of School of Booze, a consultancy named one of the Top 100 SMEs in London & the South-East by NatWest and Newsquest. Peyton was the UK’s first accredited cider sommelier, Britain's first Beer Sommelier of the Year, and is a former Drinks Educator of the Year. She is the author of Drink: A Tippler’s Miscellany, The Philosophy of Gin, and The Philosophy of Beer.

Cathy Erway is a James Beard Award-winning freelance food writer with bylines in The New York Times, TASTE, Food & Wine, Eater, Grub Street, and more.

Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.