Why Gen Zers are embracing anti-aestheticism in fashion
REPORT
17 Oct 2023
Why Gen Zers are embracing anti-aestheticism in fashion

Gen Zers are embracing anti-aesthetic fashion and re-evaluating what it means to be individualistic. The movement disregards conventional fashion rules and offers sustainability and comfort, fostering inclusivity and self-expression. How are these attitudes reshaping the fashion industry?

Sangeet Sanwal

Sangeet Sanwal is an educator and the head of the fashion design department at Mod'Art International India. She's an expert at pattern making and garment construction and closely studies the cultural influences that impact the fashion industry.

Sana Khan

Sana Khan is the founder of Bombay Closet Cleanse, one of the first thrift shops in India founded in 2019. She’s an advocate for sustainable and circular fashion that is individualistic and hosts a mental health podcast raising awareness about the importance of therapy.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.