From himbos to daddies to bisexual heartthrobs, mainstream ideals of masculinity are evolving, partly due to cultural shifts and social movements influenced by women. How can brands tap into these changes and create more nuanced and inclusive products and services for their audiences?
Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.
Nicolas Nhalungo is a Mozambican writer and researcher who focuses on business, culture, fashion, and history. As a third-culture kid, his interaction with distinctive cultures has contributed to his understanding of the world at large. As an aspiring pop culture anthropologist, he aims to help brands make sense of the evolving cultural zeitgeist. He has written for AMAKA, Vogue India, Industrie Africa, OkayAfrica, and more, and has been featured in VICE, Variety, and The Fashion and Race Database. He's a Council for International African Fashion Education fellow and an African Arguments fellow.
Aleks Hammo is a digital creator, analyst, podcaster, and researcher in AI ethics and legal theory. He creates videos on TikTok, reaching over 25 million users on his platform, and hosts a popular podcast where he interviews world-leading academics, public figures, judges, politicians, artists, and actors. Hammo studied law, philosophy, and biomedical science at University College London, King's College London, The Australian National University, and The University of Melbourne. He has worked as a consultant, researcher, and interviewer for various senior Barristers and QCs and King's College London, University College London, The City of Melbourne, and The University of Melbourne.
Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.
