Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.


In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

United Kingdom

Shopping

Statista

YouGov

Yahoo! News

Richpanel

Despite online shopping proliferating in people's lives, many Britons are being drawn back to brick-and-mortar stores for a more sensory and considered shopping experience. Canvas8 spoke to six people across the UK about why they prefer IRL retail during the cost of living crisis.