Single-person households are on the rise around the world. But what are the unique emotional and practical needs of those who live alone compared to those who live with friends, family, or strangers? And how can brands best speak to this emerging yet significant minority?
Wil Law is a home design expert and social community executive working for John Lewis. Living alone in West Yorkshire, Wil is a ‘small space living, solo-dwelling’ influencer, sharing home interior inspiration on his Instagram account (@johnlewis_wil).
Thomasin Renshaw is the chief development officer at Pocket Living, a London-based property developer creating discounted affordable housing for first-time buyers. Thomasin graduated from UCL with a BSc in astrophysics and the University of Reading with an MSc in surveying. She is a fellow of the Royal Institute of Chartered Surveyors (Planning and Development) and a New London Architecture Expert Panel member.
Julia Haney Montanez is the co-founder of design exhibition platform The Design Release. She is also a director at online interiors and architecture store Leibel. Her former 400-square-foot New York Chelsea apartment, where Julia lived alone for seven years, was featured by Architectural Digest. She shares her home interiors inspiration on Instagram and TikTok at @interiordecline.
Francesca Specter is a London-based author, podcaster, and freelance journalist, specialising in writing about solitude, loneliness, and interior design through a psychological lens. Her debut non-fiction book, Alonement: How to be Alone & Absolutely Own It (Quercus, 2021), is a personal development guide inspired by the experts she’s hosted on her award-nominated podcast, also called Alonement. She has written for The Independent, The Telegraph, Monocle, and elsewhere, and has appeared as a commentator on BBC Woman’s Hour, Sky News, and Times Radio.