William Higham is a futurist and consumer strategist. He founded Next Big Thing consultancy in 2002 and has offered strategic advice to clients from Amazon to Walt Disney.

Katie Heard is head of research and data insights at Good Things Foundation, where she is responsible for evolving the way the charity understands the impact it is making: how many, who, how, and the change that is happening.

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.