Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People are getting creative with inspiration from past eras 

Nostalgia Reimagined 

People are operating with a heightened perception of value

Critical Spenders

United Kingdom

Travel and Leisure

Samsung

The Guardian

Nature

First Choice

Fulfilling, calming, and creative hobbies are helping Britons to navigate the ongoing polycrisis. But how much time and money are they willing to spend on their newfound passions for crocheting, photography, or hiking? Canvas8 spoke to eight people from across the UK to find out.