The back-to-school shop puts both financial and emotional pressure on cash-strapped busy families during the summer months as household bills loom large. With the cost-of-living crisis in full swing, what can brands do to help parents and carers smooth the experience of this essential shop?
Dr. Martin Burt is the founder and CEO of the Poverty Spotlight Network and the Fundación Paraguaya. The Poverty Spotlight Network is a diagnostic measurement tool and coaching methodology to assist families in eliminating poverty.
Jenny Barrett has been a pioneer in upcycling since the 1980s and founded Superlooper in 2016. The planet-over-profit service is designed to extend the life of secondhand baby and children’s clothing.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.