With influencers like Nara Smith and Hannah Neeleman glamorizing rigid gender roles, ‘tradwives’ are firmly in the spotlight. Is this trend reflective of a move toward traditional values, a slower pace of life, and the rejection of hustle culture? And what does such content say about society?
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Sophie Lewis is a British-German writer and researcher based in Philadelphia. An expert in feminist and queer history and contemporary gender politics, her essays can be found in The New York Times, and her books include Full Surrogacy Now (Verso, 2019), Abolish the Family (Verso, 2022), and Enemy Feminisms (Haymarket, 2025). She teaches courses in critical theory at the Brooklyn Institute for Social Research, and you can find her online at @reproutopia.
Eloise Skinner is an author and psychotherapist with a specialism in existential therapy. She's also the founder of The Purpose Workshop and One Typical Day. Her work focuses on finding meaning, purpose, fulfilment, and value in everyday life, as well as topics such as AI, the future of work, climate anxiety, and related existential topics. Skinner sits on the youth board of the UK’s national social mobility charity and is an enterprise advisor for the Mayor of London’s education and careers strategy.
Felicity Martin is a London-based freelance journalist specialising in music, youth, and internet culture. Her work has been published in The Independent, Dazed, The Face, and Cosmopolitan, among others.
