50 Shades of Fae: What’s behind the Romantasy book boom?
REPORT
1 Aug 2024
50 Shades of Fae: What’s behind the Romantasy book boom?

The ‘romantasy’ literary subgenre – which sets passionate romance amid supernatural dreamscapes – is seeing a boom both online and off. How can brands and publishers engage Gen Yers’ and Zers’ appreciation for the ‘reader’ as an identity and coming-of-age narratives for adults?

Marcela Di Blasi

Marcela Di Blasi is an assistant professor in the Latin American, Latinx, and Caribbean Studies Department at Dartmouth. Her current book project, Love and Other Worlds: The Political Value of Romantasy, Pleasure, and Escape, explores the romantasy phenomenon.

Ella McLeod

Ella McLeod is a writer based in London. She has written two YA books, Rapunzella and The Map That Led to You, both published by Scholastic, and wrote her adult romantasy debut in 2024.

Juno Kelly

Juno Kelly is a London-based journalist focusing on internet trends and subcultures. Her work has appeared in The Cut, Vogue, Vice, The Independent, i-D, The Fence, Service95, and more.